KAA Market Research

Market Research

KAA conducts regular scientific market research surveys and analysis of different markets. KAA focuses on surveys that provide clients with information that is vital to the planning of market strategies. Action-oriented surveys directly provide the client with a set of short and long term recommendations.

Market research is basic research with an overriding requirement to have direct business application. For research to be of any use it should follow laborious narrowly defined scientific methodology. Otherwise the results could be useless or, worse, wrong. An effective market research project is composed of two separate segments: the scientific and technical research segment, and the applied and business-oriented segment.

Here at KAA, Inc. we have been providing professional analytical services for a variety of multi-national, national and regional corporations since 1988. We make sure that the surveys are designed and conducted in accordance with technical and analytical requirements to provide the client with results which have scientific accuracy and statistical significance. We usually assign more than one Ph.D. to each survey, at least during the early stages of design and development.

SURVEYS - KAA surveys business and/or retail customers in a "market" to determine their comfort level with present suppliers, their satisfaction with the products they are using, and the reason they picked certain suppliers. We also inquire as to the their level of "loyalty" to their present supplier. The graph "The Most Important Reason for Doing Business with:" compares customer reasons for selecting one company over the others. These surveys will collect information from the ultimate decision makers. The results will be analyzed based on different customer stratifications alongside, locations, income, age, gender and other segmentations of interest. More about Surveys

We provide specialized services in the following areas:

Competitive analysis

Market Development

Product Development

Advertising Effectiveness

Brand, Image & Awareness

Online Survey

We also provide the following specialized services:

PRICE ANALYSIS - analysis of prices with reference to competition and market demands, including price elasticity analysis and profit maximization solutions

DEMAND ANALYSIS - study of product demand including identification of factors open to influence, statistical analysis of potential changes under different scenarios, and demand forecasts

FEASIBILITY STUDY - analyzes the profit potential of starting a new business or transplanting an existing one into a new area

BENCHMARKING - a survey comparing one company with its competitors. Seeks to learn why consumers and clients take their business from one company to another, and what they perceive as a better product or service

VIEWERSHIP/LISTENERSHIP SURVEY - determination of the share of the market viewing/listening to programming. KAA uses scientific methods and large samples to achieve high statistical accuracy.

PURCHASING PLANS BY CONSUMERS IN SPECIFIC AREAS - projection of consumers' plans for buying cars, homes, and major appliances within specific zip codes and sorted by age groups.

COMMERCIAL SURVEY - detailed reviews of commercial space in different markets. KAA analyzes space available for lease as well as for sale, and surveys regionwide as well as by zip codes. The firm examines office space data to establish the vacancy rate and potential for absorption in the near future.

RESIDENTIAL MARKET SURVEY - detailed reviews of residential sales in different markets, with price analysis based on size, time, and zip code. KAA reports the level of activity in each of the regions and the potential for future new housing units. TAILOR-MADE STUDIES - custom analyses designed in partnership with the client to solve a particular problem or forecast a specific market.